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October 28, 2007

Seven Reds in Seven Days: Day 7

Seven Reds in Seven Days: Day 7

Yesterday was our final day in the Seven Reds in Seven Days series.

We wanted deep, wine red lips for this outfit so we chose TRUE Pure Lip Color in Empress. Because we were going to a dinner party, we wanted a color that could last through cocktails, conversation, and, of course, dinner. This lipstick formula is on the dry side, and tends to be longer lasting than some others.

After dinner, we excused ourself to the powder room to see how Empress held up and we’re happy to report it didn’t let us down—even after repeated dabbing with a napkin throughout dinner. Of course, it wasn’t perfect, but we could have easily sat through dessert without feeling self-conscious.

Stay tuned later today for a final report of  Seven Reds in Seven Days!

September 13, 2007

How TRUE are you?

TRUE Fall Color Collection 2007

Beginning September 15, TRUE Cosmetics is releasing ten new sophisticated shades for eyes, cheeks and lips for fall.

Inspired and named after the exotic beauty found in nature, these highly pigmented hues are a great addition to TRUE’s existing palette.

Eye Shadows

  • Rosewood
  • African Violet
  • Wenge
  • Phalaenopsis
  • Jasper

Powder Blushes

  • Blissful
  • Rapturous

Cream Blushes

  • Tender
  • Soft Plum

Pure Lip Color

  • Empress

TRUE is sold exclusively through high-end salons and spas and is currently available in over 400 doors. Click here to find a TRUE location near you.